- Posted March 11 2021
- By vasi_butuc
What is Search Engine Optimization? What are The Types of SEO?
More than 1000 websites are being made daily on the internet. Everyone wants to rank their sites on the first page according to their niches. Competition is everywhere. Like offline businesses and online marketing, website ranking also depends on promotions and engagements. However, there is a very special trick available for online marketing to expand more by availing themselves on the front page of a search engine. That technique is named Search Engine Optimization.
What is Search Engine Optimization?
Search Engine Optimization is nothing but a smooth technique to increase the organic reach on your site by ranking the page at the top or at least at the first page of a search engine. Search Engine Optimization is often known as SEO. We all have heard this word at least once in our life while doing a little bit of research on website ranking. Before digging into further discussion, it is important to know what are the types of search engine optimization.
There are mainly two types of Search Engine Optimization. One is Black Hat SEO and the second one is White Hat SEO.
What is Black Hat SEO?
When any website builder wants to get quick results, often he uses SEO in the wrong way. Clicking randomly on the site at different times, buying unnecessary backlinks, random keywords that have zero volumes in the search engine, are considered under Black Hat SEO.
Is it Okay to Use Black Hat SEO?
The clear answer is, No. Because using this method, you can't generate a loyal traffic source. Moreover, if you are planning to rank your site on Google, then forget about this step. Because Google has a very strong server. It can easily read, memorize, and track the IP address of your device through which you increase your traffic rate by yourself. Google may ban your site from their search engine too.
What is White Hat SEO?
White Hat SEO is a method through which you can generate an organic traffic source for your site. Not only organic, but you can also try paid commercials too. But make sure, you are providing value to your viewers. Good quality, respective images, and videos will be taken under consideration by White Hat SEO. It is the best way to earn huge money without getting a ban from the number one search engine, Google.
Now, depending on how you are implementing your SEO, the way is being classified into two categories. Those are- On-page SEO and Off-page SEO.
What is On-Page SEO?
In simple words, when a viewer will visit your page, how he will get entertained with his requirements, is named on-page SEO. The keys of on-page SEO are-
● The design of the Website, representation, speed, and performance rate.
● The content, proper high volume keywords, necessary information.
● URL of the page, making the site mobile friendly.
What is Off-Page SEO?
Off-Page SEO will engage people from outside of the site by using backlinks, social media promotion, and so on. Even the site's age, Authorization for the domain, and page are also responsible.